To Turtleback’s Herd and our brand’s loyal supporters –

This message isn’t common for me. Talking about me, and the companies of which I am a part, doesn’t resonate. I prefer to focus on people and the awesome products in which they craft. I desire to be part of teams, companies, and communities that stand for more than the basics. I learned of Turtleback Trailers six years ago, and in March 2023, I saw the same message that all of you saw, announcing that they were “halting production.” My curiosity was up, and I wanted to learn more.

On May 17th, I purchased the company.

I was blessed to meet many of you at Overland West Expo. For the next six weeks, the Turtleback Team focused on reaching out to our customers, soaking up knowledge on the overlanding industry, and learning how we can improve. I’m excited to recently hear stories that Hannah has shared with me about Overland PNW and the Turtleback loyalists. I’m inspired by your stories, commitment to the Turtleback brand, and the community that has been created.

I want to hear from you.

I’d like to meet you and welcome you to Turtleback Trailer’s factory in Greater Nashville, TN. I desire you to interact with our organization and great team members. Meet the people responsible for designing, selling, engineering, and crafting the future of Turtleback. I hope to address your questions and am excited to hear your ideas. The support and overwhelming positive energy have been reassuring. Please come and introduce yourself to me at Overland MTN West, East, or at the SEMA Show.

I look forward to engaging and traveling with The Herd at our first Tennessee event in September and again with the Herd to Baja in October (more to come in the following days!).

What’s Changing and why Tennessee?

Our zip code.

Six years ago, I moved from Southern California to purchase a commercial truck body company, Wil-Ro, Inc. While I’ve now owned the company for six years, 2023 marks our 50th year in business. We have an established location, manufacturing facility, and the right team to get Turtleback Trailers back into production this month. Turtleback’s roots will always be in the Southwest. We’re actively working to establish our presence for our supporters following the launch of production in Tennessee.

What’s not changing?

Turtleback’s commitment to the Herd, our position as a premier overlanding brand, and our innovation are unwavering. We want to exhibit amazing craftsmanship, building on the passion and pride that is Turtleback Trailers.

Who Owns Turtleback Trailers?

Me. One person – surrounded by more than 50 talented and passionate gals and guys excited for this opportunity. I am blessed to have been given the opportunity to both acquire and lead Turtleback Trailers forward. I was born in Las Vegas, raised in Milwaukee, traveled the globe while serving in the Marine Corps., and stopped in both Chicago and Los Angeles for several years before making it to Tennessee. Manufacturing has always been in my blood. What’s important to me: faith, family, people, teams, great brands, running, cycling, hiking, the outdoors, food, and reading. People are what make companies great. Personalities are what define a culture. Together they form a brand and make up organizations – some great; and others that will last for decades. Turtleback Trailers will be that brand.

To all who believe in and are passionate for Turtleback Trailers – thank you!

Joshua J. Coster
President | Owner

Turtleback Trailers and Wil-Ro, Inc.

We’re excited to announce our operations are moving to the Greater Nashville area!

The Turtleback Team is passionate about the overland industry and its community. Engaging with the herd and building lasting relationships is important to us. Our roots are in the Southwest – and that isn’t going away. Turtleback’s culture and local presence are priorities we will maintain.

A bit about us: Veteran owned; an American-made manufacturer; 50 years in business and counting; an award-winning culture passionate about people and their craft; three premium brands: Turtleback Trailers; Wil-Ro, Inc.; and TerraRover Overland Co.

We want to know more about you! Reach out. Visit our factory. Meet our team.

Sincerely,
Turtleback Trailers